Marketing, Public Relations & Sales Resources

Anyone can get into social media marketing with a smartphone and little to no cost. Here are ways to make it more efficient, especially as a business owner.

While social media and online ads will be the primary marketing tools for most health and beauty businesses, don’t give up on the traditional marketing methods. Read more

This presentation will highlight some simple social must-do’s for small business owners and share tips for keeping up with the ever-changing platforms. Read more

Learn to leverage word of mouth marketing for your nonprofit and you’ll bring in more donations and inspire more volunteers.

An elevator pitch is a concise introduction of a business, a product or a service. Learn why you need one and how to create it.

A small business can use Twitter to listen to the conversations your customers are having. Here are other ways on why and how to use Twitter.

How can you ensure that your ecommerce site is filled with content helpful to both your customers and search engines? Read these proven tips for your website.

In this story of small business success, Customer Program Manager Adam Stolz of Zepher worked with a SCORE mentor.

Social video—video shared on social media—is growing in popularity and power. Here’s what you need to know about using video on the Big Three social networks:

Your email domain has a major effect on your business credibility and reputation. Here are 6 reasons why every small business should have its own email domain. Read more

Strangers to online focus groups sometimes assume they’re inferior to their in-person counterparts. Learn why online works and how to effectively execute.

Just starting with email marketing? This article will provide strategies for building email lists as a small business.